Serhant heads to a pre-war co-op building on Fifth Avenue where he's preparing to list a penthouse for $25 million. "A lot of my life is answer emails, answer texts, answer the phone," he said. He talks to the press for an hour about the company's progress and where it's headed. Serhant worked at Nest Seekers for more than a decade before striking out on his own. Every single minute is important to me," he said. "I try to be as prompt on my calendar as I possibly can. He makes sure he's in the car again for a 9 a.m. He and his team talk about the visuals for the listing and how they'll stage it. I've never seen anything like it," Serhant said, adding that the residence will seek over $200 million. "It's going to be the most expensive listing in the history of New York City. His company is going to list it after Labor Day. Serhant's first appointment is at a penthouse in a building he declined to name in Midtown Manhattan, along Central Park. Yuriy "has my schedule all ready and he knows exactly where to go," Serhant said. And I always want them to feel special," he said. He gets a new one every year "just to update it," though he said he makes sure his car and clothes are never nicer than his clients'. Serhant's driver, Yuriy, who he's worked with for ten years, is waiting out front in Serhant's stretch Escalade. Serhant poses with his wife, Emilia, and daughter, Zena, at home in Brooklyn. Serhant heads out the door, kisses his wife Emilia and 3-year-old daughter Zena, and says goodbye to his mother-in-law Despina, who's lived with the Serhants since Emilia was pregnant. If it's a lot of big meetings, I'm suit and tie always," he said. "If it's a massive office-meeting day, I'll be a little bit more cas. He heads for home to shower and dress for the day. Serhant also has a home gym, which he opts to use on days he focuses on cardio. "So especially that early, I need somebody to yell at me. "I scale my entire life through other people," Serhant said. It was heavy-weights day, Serhant said, working the entire back of his body. He heads to a gym nearby, where he works out with a trainer for an hour and a half. He looks through emails and news that happened overnight, and catches up on anything he might need to know before the markets open. It's a habit he's had since the early days of "Million Dollar Listing New York." It's not something he wants to do, but Serhant said he does it "because my career depends upon it." Here's what the media-savvy broker gets done in a day. Up next? Serhant said he's eyeing a "global takeover" in the company's third year.īetween growing the brokerage, representing buyers and sellers, appearing on "Million Dollar Listing New York," and showing up for his wife of six years, Emilia, and their 3-year-old daughter, Zena, Serhant's schedule is jam-packed. The brokerage, which currently has a footing in the New York, Long Island, Hamptons, and South Florida markets, is approaching its second birthday and is on track to transact $2 billion in sales this year. Serhant's eponymous, media-forward brokerage launched in 2020 and includes an in-house production studio for video walk-throughs and is beta-testing its own metaverse, called Universe, to act as a virtual meeting place for agents across the country. The celebrity real-estate broker, who rose to fame as an original-cast member of Bravo TV's "Million Dollar Listing New York" and still appears on the show, has built a reputation that garners him some seriously impressive listings.Ĭase in point: Serhant is preparing to list a residence in Midtown Manhattan, near Central Park, which he said will be "the most expensive listing in the history of New York City" with a price tag north of $200 million. "We all have the same amount of hours in the day, I just want more of them." "My goal is to beat everybody," Serhant said. The saying may go, "We all have the same amount of hours in a day as Beyoncé," but if we retrofit that phrase for the real-estate set, "We all have the same amount of hours in a day as Ryan Serhant" makes the point, too. to beat the competition, and sticks to a regimented daily schedule that he said helps him maximize what he can achieve in a day. The 38-year-old, silver-haired broker has been in the real-estate game for 14 years and has transacted over $5 billion in sales. Ryan Serhant is disciplined, down to the minute. wake-up to phone calls from his chauffeured Escalade. He broke down a typical day, from a 4:30 a.m. The reality-TV star rose to fame on "Million Dollar Listing New York" as an agent to the wealthy.
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